Every fragrance tells a story. At Sarvyagya, our story begins not in a boardroom or a marketing lab, but in the heart of India—where devotion meets tradition, and where values are passed down like heirlooms.

This isn’t just a brand. It’s a journey of a young dreamer, a devoted son, and a proud Indian who chose roots over routine, purpose over paycheck. Let us take you behind the fragrance—into the soul of Sarvyagya.

A Son’s Return, A Father’s Legacy

Rishabh Gupta, a mechanical engineer from India with a Master’s in Automotive Engineering from the U.S., had the world at his feet. But amidst foreign cities and corporate success, his heart beat for home.

He made the bold choice to return to India—not for comfort, but for commitment. To stand beside his father, Ajay Gupta, who has been in the incense distribution business for over 20 years. And to build something of his own… from scratch.

This is how Sarvyagya was born—not just as a brand, but as a vision.

A Brand Rooted in Devotion & Discovery

Rishabh didn’t want to replicate what others were doing. He wanted to redefine how modern India connects with ancient traditions. He observed the flaws in the market: synthetic fragrances, chemical fillers, spiritual disconnect.

So he created Sarvyagya—pure, premium, purposeful. A D2C brand offering:

• Incense sticks made from natural essential oils
• Dhoopbattis inspired by Vedic rituals
• Camphor tablets with zero fillers
• Air fresheners that soothe and purify

All backed by Rajlaxmi Sales Corporation’s decades of experience in FMCG distribution.

More Than a Fragrance—A Feeling

The name Sarvyagya means “all-knowing” or “eternally wise.” This brand is not just about products; it's about awakening the senses, enhancing spiritual energy, and bringing sacredness to everyday living.

Whether it's morning prayers, evening reflection, or just a moment of mindfulness—Sarvyagya is with you.

Why Choose Sarvyagya?

• 100% authentic ingredients
• No harmful chemicals
• Crafted with love in India
• Delivered directly to your doorstep

This is our story. A story of coming home. Of turning tradition into transformation. Of fragrance that doesn’t fade, but stays with your soul.

Be a part of the Sarvyagya family.